Woodgreen is a century-old British pet charity founded in 1924 by Ms. Louisa Snow, one of the largest animal rehoming centers in Europe, and the setting for the BAFTA-nominated documentary The Dog House.
🔹 After the First World War, Louisa Snow had been concerned about the large number of abandoned and injured animals on the streets of London. She then opened a pet shelter called ‘Wood Green Animal Shelters’, the predecessor of Woodgreen, in a house in Wood Green, North London.
🔹 Over the past 100 years, Woodgreen has become a sanctuary for thousands of pets and provides expert advice and practical support to pet owners, not only of dogs and cats, but also a range of domestic animals including rodents and chickens.
🔹 The brand’s new strategy needed to reflect Woodgreen’s unique position and focus on the connection between pets and people, without losing sight of the fact that pets are at the heart of the Woodgreen brand and the main focus of its work.
🔹 The new logo fully and powerfully reflects Woodgreen’s brand strategy and special purpose. The designers created a heartwarming symbol that captures the unbreakable bond between animals and humans – using positive and negative shapes to visually represent how pets and humans depend on each other, perfectly encapsulating Woodgreen’s philosophy of always looking at the relationship from the pet’s perspective.
🔹 Clive Byles, Woodgreen CEO, said:
“For nearly 100 years we have been committed to helping pets in need. That will never change, but the way we help pets and their owners has changed. Today, we are able to do more for them, which means our brand is no longer an accurate reflection of who we are and what we do.”